EVELOPMENT OF MARKETING IN TOURISM IN MODERN CONDITIONS
Keywords:
marketing, tourism, market conditions, promotion of services.Abstract
The authors consider the issues of using techniques, techniques, and marketing tools in the modern management of regional tourism. In particular, the article examines the prospects for the development of tourism in Georgia from the point of view of the application of modern marketing.
The authors analyze the main methods and tools of marketing in tourism. In addition, the authors analyzed the current tourism marketing methodology in the modern market, including those based on theoretical materials and practical research by leading scientists in this field, summarized in the article the conclusions regarding the development of marketing in tourism at the stage of uniting society and globalizing the tourism market in Georgia. The article formulates specific areas of relevant research in tourism marketing. UDC - 338.486, GRNTI - 06.61.33.
References
Beheshti S.A. Methodological approaches to modeling mixed strategic marketing in tourism // Young Scientist, 2013. No. 10. P. 282-286.
F. Kotler Marketing. Hospitality. Tourism: A textbook for university students / F. Kotler, J. Bowen, J. Makenzie; per. from English 4th ed., Rev. and add. M.: UNITI-DANA, 2012.1071 p.
UNWTO Annual Report 2016. [Electronic resource]: World Tourism Organization UNWTO: http://cf.cdn.unwto.org/sites/all/files/pdf/annual_repor t_2016_web_0.pdf/ (date accessed: 10.06.2017).
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