EVELOPMENT OF MARKETING IN TOURISM IN MODERN CONDITIONS

Authors

  • T. Zoidze
  • T. Zoidze Doctor of Business Administration

Keywords:

marketing, tourism, market conditions, promotion of services.

Abstract

The authors consider the issues of using techniques, techniques, and marketing tools in the modern management of regional tourism. In particular, the article examines the prospects for the development of tourism in Georgia from the point of view of the application of modern marketing.

The authors analyze the main methods and tools of marketing in tourism. In addition, the authors analyzed the current tourism marketing methodology in the modern market, including those based on theoretical materials and practical research by leading scientists in this field, summarized in the article the conclusions regarding the development of marketing in tourism at the stage of uniting society and globalizing the tourism market in Georgia. The article formulates specific areas of relevant research in tourism marketing. UDC - 338.486, GRNTI - 06.61.33. 

Author Biography

T. Zoidze

Doctor of Business Administration

References

Beheshti S.A. Methodological approaches to modeling mixed strategic marketing in tourism // Young Scientist, 2013. No. 10. P. 282-286.

F. Kotler Marketing. Hospitality. Tourism: A textbook for university students / F. Kotler, J. Bowen, J. Makenzie; per. from English 4th ed., Rev. and add. M.: UNITI-DANA, 2012.1071 p.

UNWTO Annual Report 2016. [Electronic resource]: World Tourism Organization UNWTO: http://cf.cdn.unwto.org/sites/all/files/pdf/annual_repor t_2016_web_0.pdf/ (date accessed: 10.06.2017).

Downloads

Published

2021-08-11

Issue

Vol. 1 No. 51 (2021)

Section

Статьи

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.

CC BY-ND

A work licensed in this way allows the following:

1. The freedom to use and perform the work: The licensee must be allowed to make any use, private or public, of the work.

2. The freedom to study the work and apply the information: The licensee must be allowed to examine the work and to use the knowledge gained from the work in any way. The license may not, for example, restrict "reverse engineering."

2. The freedom to redistribute copies: Copies may be sold, swapped or given away for free, in the same form as the original.